1. Do you use MobileSphere to place domestic or international calls?
Response Percent
100% International
48.9
%
75% International, 25% Domestic
13.2%
50% International, 50% Domestic
7.5%
75% Domestic, 25% International
3.4%
100% Domestic
27%
2. Domestic Service: Please rate the following questions from 1 to 5. (1=Best; 5=Worst)
1
2
3
4
5
Did you fully understand our service and how it worked before you signed-up?
30%
30%
17%
19%
4%
How would you rate the online sign-up process in terms of ease of use and clarity?
43%
25%
19%
6%
8%
How would you rate our long distance rate of $0.05 per minute?
25%
43%
13%
15%
4%
How would you rate our customer service?
21%
38%
30%
6%
6%
Overall, how well is MobileSphere meeting your long distance needs?
34%
42%
9%
8%
8%
3. What is the most important factor in selecting a domestic prepaid calling service?
Response Percent
Quality of Service
5.7%
Price/Rate
62.3
%
Convenience
20.8%
University Sponsored
7.5%
Other (please specify)
3.8%
4. What other solutions were you considering before you enrolled with MobileSphere?
Response Percent
Prepaid Calling Card
64.2
%
Cell Phone
26.4%
10-10 Number
0%
Home/Residence Plan
5.7%
Other (please specify)
3.8%
5. Before signing up for MobileSphere's service did you make international calls from your cell phone?
Response Percent
Yes
26.4%
No
73.6
%
6. International Service: Please rate the following questions from 1 to 5. (1=Best; 5=Worst)
1
2
3
4
5
Did you fully understand our service and how it worked before you signed-up?
45%
33%
12%
9%
1%
How would you rate the online sign-up process in terms of ease of use and clarity?
55%
26%
9%
7%
2%
How would you rate our international rates?
28%
30%
26%
13%
2%
How would you rate our customer service?
26%
35%
27%
12%
1%
Overall, how well is MobileSphere meeting your international calling needs?
31%
42%
13%
8%
5%
7. What other solutions were you considering before you enrolled with MobileSphere?
Response Percent
Prepaid Calling Card
76
%
Cell Phone
3.3%
10-10 Number
5.8%
Home/Residence Plan
12.4%
Other (please specify)
2.5%
8. What is the most important factor in determining an international prepaid calling service?
Response Percent
Quality of Service
11.6%
Price/Rate
78.5
%
Convenience
8.3%
University Service or Approved Partner
0.8%
Other (please specify)
0.8%
9. How frequently do you use our service?
Response Percent
Daily
19.1%
2-3 Times per week
26%
Weekly
37.6
%
Monthly
17.3%
10. Where do you use our service?
Response Percent
Residences Hall/Dormitory
54.3
%
Cell Phone
32.9%
Off-Campus with Calling Card Feature
0.6%
Home/Apartment
10.4%
Other
1.7%
11. Have you used any of MobileSphere's advanced features?
Yes
No
Calling Card Feature
20%
80%
Auto Recharge
19%
81%
Speed Dial
31%
69%
Information - Dial *411
2%
98%
Balance Update - Dial *9
5%
95%
12. How did you hear about our service?
Response Percent
Friends/Relative
12.7%
Newspaper Advertisement
2.3%
Direct Mail/Flyer
46.8
%
Online Banner Advertisement
2.3%
Other (please specify)
35.8%
13. How effective is our marketing material?
Very effective
Effective
Average
Not effective
B&W Flyer
9%
34%
46%
12%
Website
18%
39%
40%
3%
Color Brochure
17%
36%
39%
8%
Online Banner
9%
29%
50%
12%
Newsletter
8%
35%
44%
13%
14. Please answer the following questions regarding our Refer a Friend Program.
Yes
No
Would you tell your friends and family about MobileSphere?
90%
10%
Did you know that you can earn $5 Free Calling for every new customer you refer?
83%
17%
Have you used our Refer A Friend Tool?
20%
80%
15. Why did you switch to MobileSphere?
Response Percent
Better Rates
24.9%
To Call Overseas from a Cell Phone
18.5%
Quality of Service
8.1%
Direct Dial/No Pins
9.8%
University partner
30.1
%
Other (please specify)
8.7%